8 ways to promote yourself locally
For many small businesses, a strong local presence is key. Whether you sell products or services, growing a successful business starts at home. There are many traditional ways to promote your business locally, and some options out of the norm that every business should consider. If you’re looking to bolster your local reputation, consider any or all of the options below:
- Network. There are tons of networking opportunities in Milwaukee. Whether you’re free on a Monday or Saturday night, you’ll find an event to attend and make real connections. Be sure to join Meetup.com to choose the events that are right for you and get notified when they’re happening.
- Join a chamber of commerce. Meet with other local business owners and discuss the issues that the community faces. This is a great networking event for any local business owner.
- Attend popular local events. Where do people in your city gather on the weekends? Consider walking around festivals or farmer’s markets to meet new people. Find a comprehensive list of these events on Milwaukee365.
- Advertise in local papers. Print or Digital. Most cities and the suburbs that surround it have small local papers that are always looking for advertisers. Be sure to consider the digital publications that you can advertise in (like OnMilwaukee.com or UrbanMilwaukee.com).
- Consider joining a referral group. For certain networking groups, referring business is the name of the game. It may cost a bit of money up front, but organizations like BNI boast millions of dollars of business passed between local companies each year.
- Join local business organizations. Organizations like Local First Milwaukee offer amazing networking opportunities and other perks like local offers, giveaways, opportunities to sell to those looking to shop local and more.
- Target your local audience with digital ads. The best thing about digital advertising is the targeting capabilities. Using Facebook, Twitter and Google Adwords, you can target people of a specific age in a specific location and much more.
- Speak at local events. Many networking events seek guest speakers with specific expertise. Keep an eye on that Meetup.com networking list that I mentioned above and reach out if there’s an opportunity to present at an event. Putting yourself out there as a subject matter expert establishes your expertise and will encourage strong connections within the community.
Milwaukeeans, how else do you build your local reputation? Leave a comment and let me know!
Don’t forget to check out our free local opportunities on how you can advertise your small business here at Small Business Milwaukee!