If you’ve been on Facebook, you know that one friend. The one who is in direct sales who is always posting about her business. Almost daily she posts asking you to buy her products, join her team, host a party, join her party… it’s enough to make you block her. You probably did. You then think to yourself, “I’m never going to be THAT person. I’ll keep all my business stuff on my business page. Those are the people who want to see posts like that.”
But if you’re doing all that same sales pitchy stuff on your business page, you aren’t helping your business at all. You’ve become that same friend, but in business page form. While your fans may not block your page, they probably won’t interact with it either. Due to Facebook’s settings, if your fans aren’t interacting with your page, it’s as good as being blocked. They won’t see it in their news feed, and your audience will shrink to your mom and your cousin from Hawaii. Who can’t even buy your products. Great.
When posting on your Facebook business page, you have to think about what YOU would want to see in your newsfeed. People are on Facebook to be entertained, not to be told what to buy. A good rule of thumb to follow when posting on your page is to keep it about 90% fun or educational and only about 10% sales or recruiting. Another way to think about it: limit posts with sales or recruiting pitches to once or twice a week. That doesn’t mean the rest of your posts can’t use your products – in fact they should! The majority of your posts should show people the value of your product, the versatility of your product, and most importantly, who you are. Connections, whether in direct sales or small business, are a key part of your business’s success.
What I like to do is make a calendar for my week. Thanks to Facebook’s schedule a post option, I can set myself up for the week and know people will be seeing my content without me having to work on my page every day. Here’s an example of what I do. Once a week I post a recipe, once with a picture, once without. Experiment on your page to find out what your fans interact with and see the most. Another day I always post an inspiring quote. This has nothing to do with my business, but I find it gets the majority of interactions. Between those two, which I post on Sundays and Friday, I’ll mix it up with questions I think people will answer, random facts about chocolate, gifts that my hosts or I have earned, holiday wishes (National Chocolate Carmel day, anyone?), and always follow the 90/10 rule. I set up my posts sometimes a day ahead, sometimes for the whole week. With this schedule, running a Facebook page becomes much easier, and much less likely for me to fall into the trap of posting sales pitches and becoming the much dreaded hidden page. Posts that aren’t sales related are more likely to be shared, commented on, or liked. That is the whole point of your Facebook page – to get people interacting so that they SEE your posts, get to know you, and you can get to know them!
Stacy Kolafa Team Leader – Independent Chocolatier – Dove Chocolate Discoveries
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Ask me! 414.839.7264 www.mydcdsite.com/stacyk www.facebook.com/lavidachocolate
How to Be Content With Your Content