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#SMCMKE Aug 2015 Event – Content Marketing Myths That Need to Die

 

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Content Marketing Myths That Need to Die
by Chuck Frey
Director of Online Training
Content Marketing Institute (CMI)

 

 

What IS content marketing? Nearly every marketing blog and business publication has its own definition of it. Unfortunately, most of them are inaccurate or incomplete. These content marketing myths may be coloring your perceptions of its importance and potential strategic value to your business or agency.

In short, there is a lot of confusion about what content marketing is — and what it isn’t. To set us straight, Chuck Frey, the Director of Online Training for the Content Marketing Institute, will dispel popular myths about content marketing. He will give you a clearer picture of what it is and how it can help you attract, inform and persuade your target audience, cultivate greater customer loyalty and accelerate your business results.

Chuck is a seasoned marketing communications professional, with 30+ years of experience in corporate, agency and non-profit settings. He has also been a web entrepreneur for the last 15 years, and is an avid student of innovation strategies, on- and offline business models, and creative problem-solving tools and techniques.

 

#SMCMKE Aug 2015 Event – Content Marketing Myths That Need to Die

 

 

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Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Visit http://socialmediaclub.org for more information.

 

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