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Everyone dreams of being their own boss, setting their own hours and answering to nobody but themselves. I’ll be honest; it is a dream come true! But much like every entrepreneurship professor I’ve ever had in my years of college and even high school have stated numerous times, it takes a lot of work. But before any work comes in, the most important personality trait you need to possess is tenacity.




When I was 19 years old, I had a dream. I was merely a sophomore at UW-Whitewater, majoring in graphic design and working part-time at a bank to pay the bills. Watching business owners make deposits every day was inspiring and disheartening; they seemed so carefree! It couldn’t be that hard; there seemed to be a market for anything at the time! That’s when I decided to toss my name into the public limelight as an independent designer. I was in for a long, crazy journey.



From the fateful day I designed a mere concert poster for a local metal band to the moment I sit here right now, filling out my schedule for mini documentaries, promo shoots and commercial spots I will be on in the coming months, it’s been a roller coaster ride and it’s only just begun! I didn’t initially choose to pursue my dreams full time; I had no other choice. I lost my day job last May and in the process, had no idea where to turn next. I applied for job after job when I quickly realized that bills were still coming due; I had to take a stand.




8 months later, I am a completely different man. I’ve learned to be tenacious; I’ve learned to believe in myself when nobody else has. It’s imperative in small business ownership, especially in my industry. I work in video, marketing and advertising. No matter the “condition” of the economy, this field is cut throat at best. So in order to pay my bills, I learned that you need to be tenacious while “living the dream” if you will; while setting your own hours and being your own boss. Without tenacity, I’d lose out on so much opportunity and, most importantly, income.




I’ve built my career from absolutely nothing on that mild May 31st, 2013 morning, and as long as I believe in myself, I see nothing but an open road and endless opportunity, as should every entrepreneur.




For more information on my business, go to my website at www.bradleyjameskroll.wordpress.com

Tenacity is Everything
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