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Annual Event to Highlight Local Businesses on Milwaukee’s West Side


Milwaukee, Wis. — Nov. 12, 2014 — The Vliet Street Business Association will host its annual Westside Holiday Happenings event this year at several local establishments on Vliet Street and North Avenue

The two-day event, to be held Fri., Nov. 21 from 4 to 9 p.m. and Sat., Nov. 22 from 10 to 4 p.m., will provide opportunities for area residents to support local businesses, greet neighbors and enjoy holiday-themed open houses, crafts and activities.

At Holiday Happenings, guests can enjoy holiday open houses at participating businesses along with family-friendly “make and take” art projects at several locations. Families can take photos with Santa on Saturday at locations on Vliet Street and North Avenue or catch Santa on one of his surprise visits throughout the day. Patrons can enjoy art and dine at restaurants featuring seasonal menus using locally-sourced ingredients.

To encourage foot traffic to local businesses, this year visitors will be able to collect tool-themed stamps for their “tool belt” at each local business they visit. Every stamp qualifies them for one raffle entry into a gift basket drawing. The gift basket will include items from participating businesses.

Confirmed participants this year include Barcelona – Artful Living (5827 W. Vliet), Meritage (5921 W. Vliet), Nourri (5901 W. Vliet), West End Conservatory (5500 W. Vliet), NEWD Clothing Company (5425 W. Vliet), ReSource (5422 W. Vliet), Urban Sense (5402 W. Vliet), Square One Art Glass 5322 W. Vliet), Hayat Pharmacy (5928 W. Vliet), JDBC Tax Services (5423 W. Vliet, Suite 111), Salvaged Studio (1415 N 54th St.), Art & Soul Gallery (5706-08 W. Vliet), James Steeno Gallery (5700 W. Vliet), Four Corners of the World (5401 W. Vliet), Milkweed Designs Jewelry (5700 W. Vliet St., inside James Steeno Gallery), Bloom Gallery & Creative Ground (5205 W. North Ave.), Fathead Jerky (5513 W. North Ave.), Sharehouse Goods (5507 W. North Ave.) and Samara Garden & Home (5211 W. North Ave.).

“West Side Holiday Happenings is an opportunity for folks to come out and explore all the shops, restaurants and galleries that make the west side such a special part of Milwaukee’s culture,” said Lynita Wolf, board member of the Vliet Street Business Association and owner of Barcelona – Artful Living (5827 W. Vliet St.). “We’re looking forward to what will surely be another fun-filled weekend ringing in the holiday season with our small and local businesses on Milwaukee’s west side.”

Because parking is limited on West Vliet this year due to construction, local businesses Highland Lanes (5830 W. Vliet), Milwaukee Recharging Services (5707 W. Vliet) and Papa Joe’s Pizza (5601 W Vliet) have donated their parking areas for visitors during the event. In addition, the 2014 Holiday Happenings program will include parking maps. Programs are available at all participating businesses on West Vliet and North Avenue.

Businesses interested in participating in 2014 Holiday Happenings should contact Lynita Wolf by sending an email to wolfdesign@sbcglobal.net.

To learn more about Westside Holiday Happenings, go to www.WestVliet.com/Holiday-Happenings. Follow Holiday Happenings on Facebook.

About the Vliet Street Business Association

The Vliet Street Business Association is a non-profit civic organization dedicated to a Vliet Street renaissance. Learn more about Vliet Street Business Association at WestVliet.com. Follow Vliet Street Business Association on Facebook and Twitter.

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