Sometimes the smallest gesture has the biggest impact. It’s like a tiny seed that grows into a sycamore tree. If small business owners allow that thought to guide their daily activities, I believe they can reenergize themselves during these turbulent times. They’ll discover they have more control than they thought. They might survive and even thrive.
Something happened yesterday which serves as an excellent example. Here’s how a little stone created ripples in a bigger pond:
While at Calico Corners, a fabric, furniture and interior design shop, I spotted on their front counter a brochure highlighting a small business called Optimist’s Bazaar. Intrigued, I held it up and asked if anyone knew anything about the bazaar. The two associates closest to me said yes; one of them explained the owner, Betsy Peckenpaugh, occasionally works with their staff. She added that Betsy’s shop was a wonderful place to visit.
That afternoon I drove to the Wauwatosa bazaar at 106th and Bluemound. I knew right away I wanted to help spread the word about this lovely furniture and home accessories consignment shop. Introducing myself as a writer for Small Business Milwaukee, Betsy and I spoke while I moved around, asked questions, and took photos. Here’s what she shared during our brief conversation:
- She recognizes quality.
- She chooses only quality, authentic pieces.
- The collection features many eras.
- Her affinity for Asian style (or Chinoiserie) can be seen.
- Uncommon Walls, a Milwaukee interior design business, is also owned by Betsy.
- She’s been an interior designer for 20 years.
- She offered to keep an eye open for several pieces I’m looking for.
- …and, oh my goodness, she opened Optimist’s Bazaar in August 2020.
In writing this piece, I’m excited for two reasons. (1) I’m eager to share with you the info about Optimist’s Bazaar; and (2) I can’t wait to go back to explore more and make a purchase or two.
With regard to the former, I’m doing it through this Small Business Milwaukee blog post. But that’s not all. The material I’m writing will also be parsed and spread out on our social media platforms and spotlighted in our digital newsletter. Optimist’s Bazaar will also be showcased on the website and social media platforms for my business, Kimmunitee, LLC.
Now that all of us at Small Business Milwaukee are aware of Betsy’s business, we’ll also talk it up during meetups and networking events.
If you and other readers pass along the news I’ve just shared, then you, too, create ripples. Isn’t helping another small business owner a wonderful feeling? How would you feel if, out of the blue, someone suddenly shows up and asks if they could write and spread the word about your business gratis? Do you wonder if, because of this post, Betsy feels even better about her small business? Maybe a wee more in control? (She can see how her effort to get the brochure printed and placed in other businesses was worth the time and expense.)
It all started with one shop owner (Calico Corners) making a small gesture (having available to their customers brochures from the Optimist’s Bazaar), prompting my interest (promoting small businesses), leading to Small Business Milwaukee showcasing Betsy’s bazaar, leading to who knows what or where?
The fact is, ripples will continue long after this post is published. And that’s the point I want to make. Small efforts often create rich and unexpected results and it’s delicious to be on the receiving end of those kind gestures. Based on personal experience, it’s just as sweet (if not sweeter) to extend them. I plan to use my skills as a writer for small businesses to provide as much kindness this year as possible.
Contact me at email@example.com if you’d like to share a similar story.
~ Kimberly Hand
We at Small Business Milwaukee first heard about Inbox Zero from Tracy Champagne, our Founder. Later, we discovered the buzzword has been around since 2006 (or thereabouts). Productivity Expert Merlin Mann coined it when describing his system of managing email and...
According to Photutorial, a stock photography website, approximately 54,400 digital photos are taken worldwide every second. That amounts to 4.7 billion per day and 1.72 trillion photos per year. The site also provides another interesting statistic—92.5% of photos are...
Last month, Forbes came out with 15 Small Business Trends To Watch Through The Rest Of 2022. One of those trends is sharing short-form video (SFV). CEOWorld.biz also says that Short-Form Video Content Is Key to 2022 Marketing Strategies. According to Bill Sargent,...
I began using Elegant Themes when I first started designing WordPress Websites. When the Divi Theme first came out by Elegant Themes back in 2013, I tried it out immediately and have primarily built websites using Divi ever since. "Divi Is Finally Here, And...
They usually come with charisma, enthusiasm, a fresh set of eyes, and a willingness to learn. They’re groomed to become marketers, salespeople, promoters, and on-the-spot troubleshooters. They learn about the Latin culture and memorize an extensive food and drink...
It seems Tracy is everywhere all the time as she works tirelessly for her Small Business Milwaukee clients and its ever-growing network. To help her stay organized, communicate better, create websites, and generate social media content, she uses a lot of different...