Friday Fish Fry Brand Story Starter Kit

FREE Download – For Restaurants Serving Friday Fish Frys

If you’re a restaurant serving up a beloved Friday Fish Fry, this free starter kit was made just for you. The Friday Fish Fry Brand Story Starter Kit is your go-to resource for crafting and sharing the story that makes your fish fry stand out — online and in your community. Whether you’ve been serving fish for 40 years or just opened your doors, this kit helps you turn your backstory, your values, and your customer experience into something that connects and inspires.

Developed by Small Business Milwaukee as part of the Friday Fish Fry Guide, this kit is the perfect first step in building your restaurant’s visibility — and telling your story with confidence.

What’s Inside:

• 3-Part Brand Story Formula – A simple, powerful way to discover and shape your unique story

• Fill-in-the-Blank Story Template – Makes writing your story easy (and kind of fun!)

• Using Photos to Tell Your Story – Tips for capturing authentic, scroll-stopping moments

• Suggested Facebook Captions – Ready-to-post options that reflect your story

• How to Customize the Captions – Easy tips to make them your own

• Creating a Video Post – A step-by-step guide for filming and sharing

• One-Minute Video Script – Speak from the heart with a helpful script

• Captions for Your Video – Plug-and-play options to boost engagement

Use it to update your website, post on social, or finally write that “About Us” section. However you use it, this free kit is here to help you take pride in your story — and tell it well.