by KimH | Aug 23, 2025 | Advisor's Desk, Uncategorized |
Start Small, Think Big: Lessons in Marketing from the Classroom to the Real World A couple decades ago, before “business” and “art” began to share the same space, I, a new art teacher, worked with the high school’s business department to create a brand-new course. It...
by KimH | Jul 22, 2025 | Advisor's Desk, Uncategorized |
Part 1. An Overview Cybersecurity needs to be a strategic aspect of your business. What are the important assets of your business? Well, certainly your plan and vision for the service or products. If you have a retail operation, then add in your physical presence and...
by KimH | Jun 19, 2025 | Advisor's Desk |
It started with a Panera Bread Sandwich. No, really. Dave was halfway through his club sandwich when Bob, a self-proclaimed “Know it All,” showed up late by 15 minutes and sat down and launched into a 45-minute presentation—complete with laminated brochures, a laptop...
by KimH | Apr 6, 2025 | Advisor's Desk |
IntroIn business, pivoting means making a strategic shift to adjust your business model, offerings, or operations in response to changing circumstances. It’s a necessary part of staying relevant and competitive in today’s fast-paced world. For many small business...
by KimH | Feb 20, 2025 | Advisor's Desk, Uncategorized |
Given a list of suggested topics for this month’s Advisors Desk, I chose the one that immediately triggered a personal response—How to Build a Strong Relationship with Your Business Banker. People who know me, professionally or personally, could tell you why. They...
by KimH | Jan 15, 2025 | Advisor's Desk |
Welcome to the first of a six-part series designed to help entrepreneurs evaluate their small businesses. It’s written by William M. Hand, President of PC Assistants, Inc., in Brookfield, Wisconsin. Part I – Gauging Performance Be prepared. You will certainly...