Local Media Outlets
This general contact information will get you started with local press and media coverage. Being proactive and establishing relationships with key reporters and editors is always a smart idea. Start small and introduce yourself and your business, then work up to sending them a pitch for a unique story which only you can provide.
The goal is to be seen as an expert in your area so that media channels know to contact you when the need arises.
Here’s an important tip when reaching out to the press:
• Be sure to personalize your email communications. That means sending to specific people. It also means ensuring the communication appears to be individually sent. Email blasts are not recommended when sending out pitch letters and press releases. If you want special attention from the press, then it pays to make them feel special in return.
This list is your starting point. Use it to discover which reporters cover specific fields of interest. Then keep that information handy for the next time you’d like to get media coverage.
Don’t forget that Small Business Milwaukee can write press releases and feature articles for your small business. Find out more here.
We recommend Katrina Cravy’s book, “On Air, Insider Secrets to Attract the Media and Get Free Publicity.“
88.9 Radio Milwaukee
ESPN Milwaukee 540 AM (sports) ESPN Deportes 1510 AM (sports)
Key Milwaukee Magazine
Milwaukee Business Journal
Milwaukee Commerce Newspaper
Milwaukee Community Journal
Waukesha County: The Freeman
Milwaukee Journal Sentinel
Milwaukee Public Television- MPTV Channel 10 and 36
MKE Lifestyle Magazine
TV Channel 58 (CBS) Telemundo Wisconsin, MeTV, WMLW
WCGV My24 Milwaukee
WISN 1130 AM (news/talk)
WMYX 99.1 (The Mix)
WRJN 1400 AM (music/community conversation)
WTMJ 620 AM (news/talk/sports)
WUWM 89.7 FM (NPR) (news, information)
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