New Business Checklist

Your Step-by-Step Guide to Starting a Small Business in Milwaukee

Starting a new business is exciting — and a little overwhelming. We’ve broken down the key steps to help you stay on track and build a strong foundation right here in Milwaukee.

Define Your Business Idea

• Identify your target audience and their needs
• Research competitors and your unique value
• Choose a business name

Make It Official

• Choose a legal structure (LLC, sole proprietorship, etc.)
• Register your business with the State of Wisconsin
• Apply for an EIN from the IRS (Get EIN)
• Register for state taxes (WI DOR)

Handle Local Licensing

• Check if your business needs a city license (City of Milwaukee Licensing)
• Confirm zoning compliance for your location
• Get any necessary health or building permits

Set Up Finances

• Open a business bank account
• Set up bookkeeping or accounting software (e.g. QuickBooks, Wave)
• Consider getting business insurance (liability, property, etc.)
• Check out these service providers from our Directory

Build Your Brand & Online Presence

• Secure a domain name and business email
• Create a logo and visual brand
• Build a basic website (or set up a landing page)
• Set up social media profiles

Plan Your Launch

• Set up a marketing strategy (local ads, social media, email)
• Join a local networking group or chamber of commerce
• List your business on Google Maps & directories

Plan for Growth

• Write a basic business plan
• Track your KPIs (sales, expenses, traffic, etc.)
• Look into local funding or grant opportunities

Need help with any of these steps?

Check out more tools in our Resource Center. Also check out the service providers in our Directory. 

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