Small Business Saturday 2025 Marketing Kit

Start preparing now to make the most of Small Business Saturday on Saturday, November 29. This all-in-one, easy-to-use marketing kit is designed to help small business owners get ahead—so you’re not scrambling at the last minute. With tools to attract attention, connect with customers, and stand out in a crowded season, the earlier you start, the more confident and successful your promotion will be—without the stress or high cost.

What’s Inside:

• Ideas to Inspire: Creative, low-cost ways to make the day special
• Promotion Brainstorming Guide: Simple methods to generate attention-grabbing ideas
• Facebook & Instagram Captions: Ready-to-use social posts for before, during, and after the event
• Suggested Images & Caption Overlays: Visual content suggestions to stop the scroll
• Customizable Email Template: Invite your customers to shop small
• Ad Template: Perfect for newsletters or local newspaper placement
• Smart Ways to Teach As You Sell: Subtle ways to educate customers on why shopping small matters
• Planning Timeline: A week-by-week checklist so you’re never scrambling
• Collaboration Ideas: Team up with nearby businesses for a bigger impact
• Thank You Message: Use this to wrap up the day and keep the goodwill going
• Customization Tips: Make every piece in the kit sound like you

Whether you’re a shop, service provider, or solo brand, this kit gives you tools to promote your business with confidence, authenticity, and heart.