Small Business Milwaukee ThinkTank | November 11, 2021 Recap

Topic: Building Your Business to Attract Gen Z

Tonight’s ThinkTankers discussed building your business to attract Gen Z. It is said Gen Z would be a good age to lean towards if you are building your business and recruiting.. because of the way the workforce is changing.

Interested in any ideas offered below? Want to contact one of the meeting attendees? Find their information in the article below, and please tell them you learned about their business through this Think Tank article!

Valuable Quotes from Our Attendees

The discussion began with what “Gen Z” is defined as and moved into how and why we want to build our businesses to attract that generation.

Tracy Champagne

“Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.)”
“Baby Boomers , Generation x stay in one job usually”
“I think that as small business owners who looking to expand based on the gen z logic, should start targeting these younger kids and it might be a new trend that people coming out of high school will be looking at opening up a small business instead of going to college”

Kim Knaak

“Today there are 1.5 job openings for every unemployed person.”
“You can replace people with automation, but what happens when that automation goes down, breaks or is no longer available. Will you have the staff with the ability and knowledge to do the “thing” without the automation? Who holds the knowledge – the company (business owners, employees, management) or the automation?”

Caryn Willens

“In middle school we had an assignment to decide on a career and research it by interviewing someone in that career, then do a report on it.”

Today’s Attendees
As a thank you for attending, we want to give you a shout-out!

Tracy Champagne, Small Business Milwaukee

Small Business Digital Marketing, Website Design. Small Business Networking Events.
See all of my links here:

Joanna Carlberg, Joanna’s Digital Images

I am a portrait and event photographer in SE Wisconsin.
I specialize in photographing families and special events,
I digitally restore old photographs, and I am happy to help you with real estate and product photography and images and video for your website.
You can contact me through my website:,
on LinkedIn:,
on Instagram: or on Facebook:
Here is a link to my digital business card:

Debbie Kuras,SASI, Inc.

Employee Benefits Plans

Caryn Willens, Wellness Inspirations LLC 

Caryn Willens Introducing simple concepts to create health, wellness & balance for a better quality of life. Feel better, breathe easier, improved sleep. Easy lifestyle adjustments without changing your life.

Bill Sargent, CPP

Greater Milwaukee Area’s best Headshots:
Certified Professional Photographer
President of the Wisconsin Professional
Photographers Association

Arnot Heron, Wisconsin Industrial Automation  

Continuous Improvement and I.T. Project Manager and Lean Six Sigma Master Black Belt
I help companies improve processes, increase productivity and save money.

Written by Kim Knaak

Kim Knaak owns Opportunity’s Knaaking specializing is social media managment and digital consultations. You will also see Kim performing many duties around here as our Director of Membership Services with Small Business Milwaukee.

Connect with Kim Knaak

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